主题：Impact of Penalty Cost on Customers’ Booking Decisions

时间：2021年11月11日（周四）15:00-16:30

腾讯会议 ID：387 254 531（会议密码：6688，校外人员参会请输入“实名+单位”信息验证后进入会场，会场谢绝一切广告信息）

主讲人：张江华教授（山东大学）

主持人：卿前恺副教授

报告简介：

We study a novel newsvendor-type problem where the information on demand quantity is not exogenously given. The customer needs to make the booking decision based on her estimation on demand, which is affected by the value of shortage penalty cost. The problem is motivated by low-cost airline service practices where passengers need to book baggage allowance for their travel. The baggage overweight price affects the accuracy of passengers’ baggage weight estimation and thus their booking quantities. Through stochastic decision models, we analytically characterize the impact of shortage penalty cost on passengers’ booking decisions as well as airline’s profit. We consider various modeling settings, including a system with multiple passengers and a system where passengers have stochastic inconvenience costs on not-carrying over-weight baggage. The results and insights from our study provide guidelines for firms to set their optimal penalty prices.

主讲人简介：

张江华，山东大学管理学院教授、博士生导师，山东大学杰出中青年学者，一直致力于应急决策、运作管理、智慧医疗管理等领域的研究，先后主持10多项科研项目，包括科技部创新方法专项项目、国家重点研发项目子课题、国家自然科学基金青年/面上项目、山东省优秀中青年科学家科研奖励基金等；并在MSOM、POM、NRL、TRE、AOR、CAIE、《管理科学学报》、《中国管理科学》等国内外主流期刊录用或发表论文60余篇，研究成果先后获山东省社会科学优秀成果奖一等奖1次、二等奖2次。